Why You’re Missing Out on Business by Ignoring LinkedIn Ads


linkedin-logoAs we approach 2016, we have to remember to continue to market like the year we are in. Where are people’s eyes at most of the day? On their social media accounts, primarily Facebook. I have discussed in the past why Facebook Dark Posts are the most cost effective strategy when targeting a customer. However, LinkedIn is not so bad itself.

In fact, LinkedIn offers a great opportunity for B2B lead generation and their ad targeting is great as well. Let’s get into how you can effectively use LinkedIn ads to grow your business.

Sponsored vs Text Ads

LinkedIn offers two different options of advertising, sponsored updates which show up in a user’s timeline and text ads which typically show up in the sidebars. Both options can be beneficial, in fact, running both at the same time can be your best option. Text ads in the sidebar are typically a bit cheaper, but may not show the same results.

Sponsored updates show in the timeline which means that they will also show up on mobile devices or tablets, as well as the desktop version of LinkedIn.com.

If you choose to use a sponsored update, you can use something that you have posted in the past, or you can create a brand new status update. What you want to include in the status update is totally up to you, but I recommend either a link to an article or a white paper download in order to collect their email address.

Ad Targeting

Now we can get to the targeting of who the ads will be shown to. I can provide a lot of different examples, but let’s just start with one. Let’s say that you want to connect with dentists. Maybe you sell dental supplies and want to connect with the dentist themselves, or even more importantly, the office manager who may actually purchase the supplies.

You can target these people in a few different ways. You can select to target people whose occupation is “dentist, orthodontist, etc.” You can also select a certain radius within a specific zip code. With this, your status update with a link to download a white paper that a dentist would be interested in will show up in their LinkedIn feed.


Here’s a more aggressive approach to targeting that can be even more effective. If you have a specific location that you sell these dental supplies to and know the dentist office name, you can then find out the name of the office manager or purchasing manager of the office. With that name, you can target that specific person if they are on LinkedIn. Create a list of the names that you want your sponsored update to be shown to and add them into the targeting list on LinkedIn.

This is a great opportunity to make first contact with someone and have them sign up for a white paper and provide you their email address.

As I mentioned, there are several more examples that I can provide about how you can use LinkedIn targeted ads to reach your target customer.

If you would like more information about how you can best execute on these ads, then contact me today.

4 Ways Realtors Can Use Social Media to Sell More Homes



If you are a realtor, than your game is all about selling more homes. We live in 2015, going into 2016, so it is important to market like it is 2015. What does that mean? It means that more people are on Facebook and Twitter than anywhere else. That means while they are in the car also! The For Sale signs that are in the yards of your listings probably are not being seen as much. Why? Because not only is the passenger in the car looking down on their phone, so is the driver half of the time!

So, we have outline 4 ways that you as a realtor can use social media to sell more homes.

Content about the Area

No matter what industry you are in or what you sell, you are a content company. What does that mean? You sell homes, not content right? Wrong.

Content is the basis of gaining a sale. Let’s look at an example of why creating content about a specific area is going to help you sell more homes.

You have several listings in West Palm Beach, FL, so here are a few ideas that you can create content about:

  • Top Rated Schools in West Palm Beach, FL
  • 5 Up and Coming Neighborhoods in West Palm Beach, FL
  • Why 20-Somethings Should Buy in West Palm Beach, FL
  • 10 Family Friendly Activities in West Palm Beach, FL this Fall

These are just a few topics that you can create content around. Why does this help? You are providing value to people who may be searching for a home in your specific area and have a few questions. People are more willing to buy from people who provide value to them, not just a sales pitch.

It is perfectly acceptable to include a lead form or email signup form on your site where this content lives. In fact, that is the main purpose of this content.

Not only will creating content based on an area that you are selling homes help you sell those homes, it can lead to additional listing opportunities from people who see that you are creating this content and know you are going to sell their home for them.

Twitter Search

Using Twitter is another way to share great content with your potential buyers. In the first examples above, we were creating our own content and sharing it, but now, we can take content created by others and share that as well.

By using Twitter Search, you can find articles and other forms of content within a specific location to share. For example, in West Palm Beach, FL the local newspaper shares an article about the decrease in crime rates over the last 24 months, you may want to share that article because crime rate is a factor in the home buying process.

Just like you are using Twitter Search to find potential buyers, potential buyers are using Twitter Search to find a potential home to buy. When sharing your content, or other’s content, it is important to include relevant hashtags. For example, using #westpalmbeach in your tweet.

You can also use one of several tools to help schedule these tweets ahead of time, so that you do not need to be on Twitter at all times to post these. For example, if you have 5 new listings this week, you can schedule 5 tweets about each one throughout the next week at difference times.

Find out how to schedule tweets for an effective Twitter strategy.

Video Tours / Live Streaming

There are two different ways that you can use video to help you sell more houses. First, instead of just using images when doing a listing, why not take your smart phone or video camera and do a complete walk-through of the house and post the video with the listing? A picture is worth a thousand words, but a video could be worth thousands of dollars in commissions!

These videos do not need to be a very high production with special lighting and special effects. A simple smart phone camera can be used to record while you walk from room to room. If you want to make it even more effective, talk throughout the tour to explain the brand new travertine floors and the newly remodeled kitchen with the quartz countertops.

Another form of video usages that can be utilized and effective is live streaming. There are two main players in this area, Periscope and Meerkat. These allow you to use the camera on your phone to live stream video to users. How is this helpful may you ask? Let’s use an example of the real world.

You decide that you want to run an Open House for a new listing from 9-1 on a Saturday. I am a potential buyer and I see this open house sign, but unfortunately, I am on my way to drop kid number 1 off at soccer practice because kid number 2 needs to be at football practice. Meanwhile, kid number 3 has a lacrosse game from 10-11:30. After that game is over, I have to drive across town pick up kid number 1 and number 2 and get them lunch. I look at the time and the open house is now over, I missed it and missed out on the opportunity to see the house.

Now, if I drove past that open house sign, and I saw “Watch Open House on Periscope from 10-11” I now know that I can log onto Periscope and watch a tour of the open house live on my phone while I am waiting for kid number 3’s lacrosse game to end. I no longer missed out on the open house and since I became very interested in that property, I send you a message to schedule a private showing of the house and 24 hours later an offer is submitted and accepted.

Another home sold thanks to live streaming an open house.

Facebook Dark Post Ads

Facebook dark posts are something that are highly under-utilized because most people don’t know they exist. You may have ran Facebook ads before, but have you ran a dark post?

What is a Facebook dark post? Basically, a dark post is is a status update that you can create, but it doesn’t actually show up on your Facebook wall. Well, why is this good if it doesn’t show up on your wall? Because, you can target a specific demographic that you want the post to show up in their feed!

How does this work?

Remember that content that we spoke about above? Well, now is when we can really begin to use it. Let’s say we wrote an article about the best free playgrounds in West Palm Beach, FL. We can now create a Facebook dark post with a link to the article (which on our site, we will have an email newsletter signup so we can collect this person’s information). Now, we can also choose from hundreds of demographic choices to whom we will show it to.

For example, we may want to show the ad to the following persona:

  • Female
  • 30-45 years old
  • Married
  • Parent
  • Rent (we can choose this option because they may be looking to buy a home)
  • Has Children

Once we publish this ad, which we can do for as little as $5/day, this ad will only show to the people in this ad demographic. Once this post is seen by the mother’s that we have targeted, they are likely to share, like, comment, etc. on this post. That means that we will now reach a much larger audience and reach other people in this target demographic. We are now increasing our odds of having one of these people sign up for an email newsletter and also one of the people they share with being a person looking for a new home.

Another example to use Facebook dark posts is whenever a new listing is ready to go. Facebook allows you to target a specific zip code along with an annual income. If the home you are selling is a $500,000 home in 90210, then you can target people with an annual income to afford a home in that price range in that zip code.

That’s it! These 4 simple ways to use social media will ultimately help you sell more homes.

If you have any questions about how to implement any of these strategies, please reach out.

My 10 Favorite Podcasts

10 Favorite Podcasts (1)I don’t know about you, but I can’t actually work in silence. I must have some background noise. My noise of choice are podcasts. I listen to podcasts while exercising, working, writing, at the beach, and driving (south Florida traffic provides a lot of time to catch up on podcasts!)

Here is a list of my 10 favorite podcasts. These are all business related, but touch on all aspects of the business realm. And these are in no particular order.

Home Work

I first came upon this podcast when I began working from home over two years ago. I was working from home and wasn’t organized and didn’t feel like I was being very productive in my home office so I turned to the internet to look for tips. Aaron Mahnke and Dave Caolo are very good at providing tips on creating home office hours, vacations, tools, and more.

If you work from home as a freelancer or telecommuter, I highly recommend this weekly podcast which updates every Friday.

Social Media Marketing Podcast

This podcast is brought to you by Michael Stelzner who is the author of Launch: How to Quickly Propel Your Business Beyond the Competition. The podcast includes interviews from industry experts and success stories of using social media to grow business. I’ve found a lot of tips and strategies from listening and highly recommend it.

Entrepreneur On Fire

This is the podcast that turned me onto podcasting. As like the Home Work podcast listed above, this was one of the very first podcasts I came across. I needed a bit of entrepreneurial spirit and motivation and came across John Lee Dumas podcast which features a daily interview with entrepreneurs. That’s right, a DAILY, podcast. What makes this podcast even more amazing is that I started with episode one and now John has a huge following and brings in over $200,000/mo from his podcast. I highly recommend attending one of his free webinars on podcasting called Podcasters’ Paradise. You can sign up for the free webinar, but the on-going Podcasters’ Paradise can be a bit expensive at first glance, but well worth the costs if you are looking to monetize your podcast.

The Dave Ramsey Show

This podcast does not always include business information, but it is my favorite money management podcast to listen to. Like most Americans that went to college, I’m swimming in student loan debt and have always had a goal of paying off all of my debt and being debt free. I actually run my business debt free as well. I recommend this podcast for anyone who is looking to follow a simple system to get out of debt.

The EntreLeadership Podcast

This podcast comes from Dave Ramsey and includes interviews with top management leaders and business executives. Each episode includes a clip from Dave Ramsey speaking at a conference or EntreLeadership seminar. If you are looking for leadership and management style podcasts, then this one is for you.

The Smart Passive Income Podcast / AskPat

These are two separate podcasts from Pat Flynn. The Smart Passive Income is the initial podcast which sparked the Ask Pat one which is just a quick daily question from listeners that Pat gives an answer to. Pretty self explanatory huh? The Smart Passive Income podcast includes interviews with top internet marketers that have created large passive incomes. What is a passive income? Basically, making money while you are sleeping or not working. But don’t let the name fool you, there is a lot of work that goes into it!

SEO 101

The SEO 101 podcast is hosted by Ross Dunn and John Carcutt who are two of the top people in the SEO world. This is a weekly podcast that summarizes the weeks top SEO news from algorithm updates, SEO spam, interviews with industry experts, and updates from search marketing conferences.

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield is the author if Facebook Marketing All-in-One For Dummies and this podcast offers a lot of great step by step how to’s in social media. I really enjoy her Facebook marketing episodes because she breaks things down to an easy to follow step by step process.  She also includes interviews from other social media experts and their proven ways of managing social media.

Social Pros Podcast

This podcast is hosted by Jay Baer and Jeff Rohrs. The interviews are with real world social media managers which is what I love the most about it. These interviews get into depth about specifics from the social media campaigns that they have ran in the past or are currently running. This helps spark strategies and ideas for social media campaigns that I manage.

Life on Fire TV (Video)

This podcast from Nick Unsworth is very similar to Entrepreneur on Fire but includes more tactical information on how to succeed in living your life on fire and living out your passion. I love this podcast because it is a video and it breaks up the audio podcasts and gives me something to watch. There are a lot of interviews that are done at the entrepreneurs’ house, sort of like MTV Cribs style, and provides some additional motivation.


5 Reasons to Use Snapchat for Your Business


A lot of people have opinions of Snapchat. Unfortunately, majority of those people have never used it or know what the app even does.  They may have negative things to say about it because their teenager uses it, but that doesn’t mean that businesses can’t take advantage of this app.

I grew up with a phrase, “Don’t knock it, till you try it”

Here are a few reasons you shouldn’t knock Snapchat for your business until you try it. Continue reading

Relaunching Chris Stocker Inc

Let’s take a look at the date of the last post here, May 3, 2013.  It has been almost a year, so why bother posting again here?  Well, it’s quite simple actually.  I am going to re-focus this blog.

Over the past 3-4 years the blog has been focused on WordPress, SEO, Social Media and Affiliate Management.  Majority of the posts were focused on beginner level tools and tips for small businesses. These posts were written as a support and leads page for my digital marketing agency, CSI Marketing Solutions.

We have been rebuilding the CSI Marketing Solutions website and have been growing the business over the last year.  My time has been spent on growing the company and have slacked on creating this support content, however, we will begin posting on the new CSI Marketing Solutions blog beginning May, 2014.

The old focus of this blog, will be the focus of the CSI Marketing Solutions blog.  Over there we will be providing small businesses and startups the information, tools, and tips they need to grow their business online with SEO, PPC, social management and affiliate management.

If you would like to receive an email when we launch the new blog over there, please sign up for our email newsletter, and we will email you when the blog goes live.

Now, what will the new focus of this blog be about?

Chris Stocker Inc, will now be purely focused on my thoughts, views, and opinions on items that occur in my daily business life.  This will include news, updates and thoughts in the SEO, PPC, Social Media world, working from home, freelancing, work-life balance, small business marketing, and more.

If you have any questions about any of the topics mentioned above, please send your questions in and I will do my best to answer.



Posted in: SEO |

The Differences Between Penguin and Panda Updates

google-panda-and-google-penguinAlthough there are several ways to drive traffic to a website, SEO has been the most reliable method that currently exists for most small businesses. If your site has what searchers are looking for and it is optimized to attract Google, your site can gain quality traffic from search alone; however, there are some “bad” SEO practices that have lead to manipulation of the system, therefore, Google has created a way to place sites of poor quality at the bottom of the rankings, and keep the high quality sites in competition.

Both Panda and Penguin have recently undergone some updates, leaving many site owners contemplating about the differences between the two. Continue reading

Posted in: SEO |