The Differences Between Penguin and Panda Updates

google-panda-and-google-penguinAlthough there are several ways to drive traffic to a website, SEO has been the most reliable method that currently exists for most small businesses. If your site has what searchers are looking for and it is optimized to attract Google, your site can gain quality traffic from search alone; however, there are some “bad” SEO practices that have lead to manipulation of the system, therefore, Google has created a way to place sites of poor quality at the bottom of the rankings, and keep the high quality sites in competition.

Both Panda and Penguin have recently undergone some updates, leaving many site owners contemplating about the differences between the two. Continue reading

Posted in: SEO |

Buying Links Will Hurt Your SEO

Paid Links = Bad NewsOverall, SEO can be incredibly challenging to get right. When it comes to developing an effective SEO strategy, the strategy itself should have various ways of attaining visitors. For a long period of time, paid link building has been able to offer significant returns on efforts; however, this led many sites to discover ways to exploit the power of links in order to improve their Google search results. Continue reading

Posted in: SEO |

Google Affiliate Network Shutting Down: Options for Merchants Looking for Affiliate Networks

GoogleAffiliateNetworkFor the second time, Google has announced that they are closing their affiliate network. Before you start to panic, you may feel more at ease knowing that there are other options available so that you may continue your affiliate marketing. As a merchant, you are likely now seeking a new affiliate tracking solution that involves simple policies as well as procedures. Below are a few options for affiliate networks that merchants have to choose from now that GAN (Google Affiliate Network) is no more. Continue reading

What are Enhanced AdWords Campaigns?

google_adwordsOn February 6th of this year, Google announced a significant upgrade to their AdWords platform with Enhanced Campaigns. Traditionally, AdWords campaigns are separated by device. This new change will allow Google to make it easier for small businesses to run their AdWords campaigns by adding several new features. These features include multi-device bidding and marketing, advanced reporting features and smarter ad targeting. These features make it simple for small businesses to run their AdWords campaigns because managing one campaign versus managing several. Continue reading

Posted in: PPC |

Book Review: Extra Money Answer

Extra Money AnswerI recently finished reading Extra Money Answer: How to Create, Promote, and Monetize an Affiliate Site by Shawn Collins.  I have been in the affiliate marketing world for nearly five years, but I have not always been active in the affiliate side of things and have been more active on the merchant side of it by doing affiliate management.

Shawn states that this book is not for people who are already active in the affiliate marketing world or those that are looking for a get rich quick scheme, this is not one of them.

I really enjoyed this book and recommend it to anybody who wants a step by step guide to learning how to get started in affiliate marketing.

Please read my full review on Amazon.

Tips for Tweeting

twitter for businessIf you have a Twitter account for your business, it may be difficult at times to know what to tweet. Many business Twitter account users often make the mistake of going straight for the sell and could stand to learn a few tips for tweeting.

Although it may be effective in spreading your online presence, it can often be one of the worst methods to use as many Twitter users will view it as spam.

For this reason, it can be quite difficult for small business owners to effectively promote their business through the use of Twitter. Continue reading