How I Run a Digital Marketing Agency from an iPad Pro

running a digital marketing agency with iPad Pro

I have owned several different iPads throughout the years, but when my Macbook Pro was starting to run a bit slower and was becoming a problem in running my business, I had to decide if the latest iPad Pro was going to be something that I could use to manage my business.

I do use a 27″ iMac at my desk, but since I work outside of the office so often, I need something that is reliable and powerful enough to handle everything that I need to do without skipping a beat from the iMac. Well, the iPad Pro has been that solution.

I’ve been using an iPad Pro to run my digital marketing agency for a few months now, and I couldn’t be happier.

Here are a few of the apps that I use to help manage my business:


There are a lot of different apps out there for project management and team collaboration, but this has been the one that works best for me and my team. I’ve used Trello in the past, but have found that Asana has cut down on a lot of email communication and can easily track conversations a lot easier. I can do everything on this app that I can from a desktop.

Google Drive

This is a no-brainer. Our team utilizes Google Docs / Sheets (etc.) for pretty much everything. This app can easily be used on an iPad Pro just as easily as it can be on a desktop.


What would a digital marketing agency be without a social media service to schedule posts? Like project management apps, there are a lot out there and it’s important to use what works for you and your team. For us, that is Hootsuite when it comes to social media management.


Clients need newsletters created, reviewed, scheduled, and analyzed? No problem, I use the Mailchimp app directly on the iPad Pro to accomplish all of this.


I have been using Canva since it basically was released. Canva has saved our team hours upon hours of time by not having to create custom graphics from scratch. The Canva app for the iPad Pro is amazing. Especially with the Apple Pencil. I am able to create custom graphics with ease within the Canva app, just like I could from my iMac.


There were two main things that I never could do on my previous iPads. One was web development (which I can easily do on the iPad Pro now) and movie editing. Well, with the iPad Pro and the iMovie app, I can edit just as well as I can on the iMac.


We have to invoice and bill for all of this work we’re doing right? The Freshbooks app is just as easy as the desktop version and can be done on the iPad Pro with zero issues.

Stop Talking About Starting a Business and Go Do It

traffic-light-figure-1-1174212-639x651Since starting my business almost 7 years ago, a day hasn’t gone by that I didn’t learn a valuable lesson. During this time, I have also received a lot of questions about starting a business, managing a business, and psychological side of owning a business. So I figured, why not share some of those questions and answers here.

One of the most frequently asked questions is simply, how do I start my own business?

This is a loaded question obviously, and it definitely has a loaded answer.

The very first answer is, you have to want it. You can’t question whether or not you want to own your own a business, because as soon as you start to question it, you’re going to fail.

Why do I say that?

You never know when you are actually ready to do something until you actually do it. You can plan and plan and plan for days, months, years and then first day of operations something happen that you didn’t plan for and all of your planning meant nothing.

You have to be willing to just take the risk of losing everything and just do. You want to start a web design company, just start designing websites. You want to start a fishing supply dropship site, just do it.

The longer you think about whether or not you should do it, and start asking yourself all of the what-if’s the longer it is that you’re going to NOT act on your plan. This is what a want-trepreneur does. Talks about their amazing business, but doesn’t actually do it. “Man, if I had a fishing business I’d be so happy and have so much money, blah blah blah.”


Then why don’t you just go do it?

Are you waiting for your second life and second  trip on this earth?

Stop talking about starting a business and go do it.


The All New Chris Stocker Inc

For the last 7 years, I have been writing about WordPress, SEO, Social Media, Affiliate Management and Analytics. The focus of my career has changed a bit over the years, so the focus of this blog will be changing as well.

I will be focusing less on the “How-To’s” of WordPress and Google Analytics and SEO, etc. and will be writing more about entrepreneurship, leadership, freelancing, and a much higher level strategy based look at SEO and Social.

The How-To’s and step-by-step posts will continue over at my digital marketing agency site.

If you have any specific questions about entrepreneurship, freelancing, Snapchat, Facebook ads, Instagram stories, then please leave a comment or contact me with your question and I will answer in a post.

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Why You Should Be Using Custom Snapchat Filters

First, if you aren’t using Snapchat for business, then you need to read why your business should be on Snapchat.

I am now assuming that if you are still reading this post, you are currently using Snapchat. If you are, then you may or may not be familiar with the current free Snapchat filters. If you take a picture or video in Snapchat and then swipe left or right, you will be able to use one of the free filters. These filters are also known as geo-filters.

Snapchat uses your location (as long as it is turned on) while you use the app to figure out which free filters to allow. For example, if you are in Manhattan, then you may be able to use the Manhattan skyline Snapchat filter.

A more recent example was the Snapchat filters that were created for the Super Bowl. If you were at the game, you were able to access additional filters that included the score and time of the game, a Broncos or Panthers logo, etc.

Snapchat has recently announced that they are allowing custom filters to be created for a price. The custom filters will start off at $5 and increase based on the amount of time of the filter and the area it will be used.

Below are four reasons why you should be using custom Snapchat Filters


As previously mentioned, the cost is starting at just $5 for a custom filter. That means for the cost of a latte or frappacino, you could have your own custom Snapchat filter. If you are not able to afford the costs of the Snapchat filter, then I think there are larger problems.

Brand Awareness

Every time someone uses the Snapchat filter and either shares the image / video on their Story or with their friends and followers, your brand is gaining more recognition.

Fan Engagement

Snapchatters love filters. They use them. They may even snap a picture just because of the filter where if there was not a filter, they may have never taken the photo. For example, let’s take a retail brand like Hollister. The benefits of creating a custom filter that can be used inside their store locations so that customers can take pictures and share with their friends is much higher than the costs for creating it.

Cross Promotion

Snapchat also offers the opportunity to download and save your photo to your camera roll. That means, you can use the Snapchat filters, text, and paint brush tool to mark up your photo, and then save. Once that photo is saved to your camera roll, you can then share to Facebook, Twitter, Instagram and any other social network that you use. This means that when someone uses your custom Snapchat filter, it can be cross promoted amongst other social media channels. For example, a contest could be ran on Facebook by having people share their Snapchat custom filter photo on Facebook. You are now reaching the audiences of both of the customers followers.

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Why You Should Be Using Beacon Technology


What is beacon technology?

Beacons that are placed in a specific location, typically inside of a business, use Bluetooth to detect smart phones that are within a specific range. These beacons can then communicate with that device via Bluetooth. This type of technology can be a game changer if you own a small, retail business.

Retail stores are by far the best place to use beacon technology. If you own or manage a retail location, then you must engage in marketing techniques that use this type of tech. Beacons allow a business to know how many potential buyers are in their store at a given time based on the Bluetooth signal from their smart phones. The potential customers’ phone must have Bluetooth turned on a the time, so it may not be able to target every person within the store.

Since you have already spent a lot of money trying to get these customers into your retail location, you want to make sure that you make a sale. Beacons allow you the opportunity to send out targeted ads to people in your retail location on the spot.

Think about this.

You own a clothing store and use a beacon technology. You can send out a flash sale coupon to anyone in the store who has their Bluetooth turned on. This coupon could be emailed, texted, etc. and include a 10% off all purchases within the next 30 minutes.

You can also send personalized coupons or discounts that relate to a specific detail about your exact location.

There are many beacon technologies, however, Facebook may have the best. Facebook offers their Beacons to qualifying businesses.

With this beacon, which is very easy to set up, Facebook uses its Places Tips function to find cell phones within a specific location and brings local businesses’ posts to the top of that person’s news feed.

This means that you can create Places Tips specific content that you know will automatically be shown to people who are on Facebook within your location.

Let’s take a look at an example.

You are the owner of a restaurant / bar and you have a special Happy Hour menu, so you create a Places Tips piece of content that is shown only to people in the restaurant. When a couple comes in and logs into Facebook so they can check-in to let all their friends know where they are, they will see your post at the top of their feed that talks about your Happy Hour specials. That couple now orders or asks the server / bartender about these specials and a sale was made because of the Facebook Bluetooth Beacon technology.

Having the ability to show an ad to a willing and able buyer gives you a huge advantage. Making sure that you have the right type of content created is the difficult part.

Remember, no matter what industry we work in, we are ALL in the content creation industry.

If you haven’t requested your Facebook Bluetooth Beacon yet, be sure to do so now!