Although there are several ways to drive traffic to a website, SEO has been the most reliable method that currently exists for most small businesses. If your site has what searchers are looking for and it is optimized to attract Google, your site can gain quality traffic from search alone; however, there are some “bad” SEO practices that have lead to manipulation of the system, therefore, Google has created a way to place sites of poor quality at the bottom of the rankings, and keep the high quality sites in competition.
Both Panda and Penguin have recently undergone some updates, leaving many site owners contemplating about the differences between the two. Continue reading
Overall, SEO can be incredibly challenging to get right. When it comes to developing an effective SEO strategy, the strategy itself should have various ways of attaining visitors. For a long period of time, paid link building has been able to offer significant returns on efforts; however, this led many sites to discover ways to exploit the power of links in order to improve their Google search results. 
For the second time, Google has announced that they are closing their affiliate network. Before you start to panic, you may feel more at ease knowing that there are other options available so that you may continue your affiliate marketing. As a merchant, you are likely now seeking a new affiliate tracking solution that involves simple policies as well as procedures. Below are a few options for affiliate networks that merchants have to choose from now that GAN (Google Affiliate Network) is no more. 
On February 6th of this year, Google announced a significant upgrade to their AdWords platform with 
by Shawn Collins. I have been in the affiliate marketing world for nearly five years, but I have not always been active in the affiliate side of things and have been more active on the merchant side of it by doing affiliate management.
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If you have a Twitter account for your business, it may be difficult at times to know what to tweet. Many business Twitter account users often make the mistake of going straight for the sell and could stand to learn a few tips for tweeting.