Affiliate Marketing Monday – Managing Your Affiliates

thank you notesIn this week’s edition of Affiliate Marketing Monday, we are going to discuss managing your affiliates.  There are two main types of affiliate management that we will get into as well as how to manage them.  Let’s just jump right into it. Continue reading

Missing Out on Affiliate Summit West 2010

affiliate summit west 2010I am sad to say that I am not at Affiliate Summit West 2010 right now.  After the job loss back in November, I was not in a great position to attend the summit.  Thanks to everybody who is keeping us all updated with their tweets and daily posts.  Last August was my first affiliate summit in New York City and it was the greatest event I had attended.  I was still learning a lot of affiliate marketing because it was all pretty much new to me.  Direct marketing, SEO, and SEM were my specialties at that time and I wasn’t very familiar with social media.  ASE09 was the conference that brought me deeper into the social media world. Continue reading

Google Affiliate Network De-Activates non AdSense Users

Google Affiliate Network De-Activates non AdSense UsersGoogle Affiliate Network has recently deactivated publishers who have not synced an Adsense account to their affiliate account.  For merchants that manage programs through Google Affiliate Network, don’t be freaked out seeing a smaller number of affiliates if you log in today.  There are a few things that you can do in order to figure out who has been deactivated.
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Getting Started in Social Media Can Be Overwhelming – Plan it Out!

social media planGetting started in social media can be really overwhelming.  With all the posts out there with top 5 things to do for this, and top 5 things not to do for this, and the top 10 apps for iPhone, etc, it can just be difficult to find a place to actually start.  This is true for myself as I just started digging deep into the whole social media aspect of things about 7-8 months ago.  I have been blogging for over 2 years, I’ve been  doing SEO work for about 2 years and have been managing affiliate programs and PPC campaigns for about the same time.  But one thing that I didn’t catch onto was using Twitter, Facebook (my profile is not up to par yet – still working on it) and LinkedIn to name a few to my professional advantage.  It wasn’t until I attended Affiliate Summit East 2009 in New York City that I finally got the memo. Continue reading

5 Tips for Managing Merchant Affiliate Programs During the Holiday Season

affiliate marketingHoliday Banners

During this time of year, your creatives will stand out more with a little holiday re-design.  Keeping your overall brand image is obviously important, so throwing a little snow over your logo, or having a pumpkin harvest in your design will not hurt.  It will add an unique look to your brand and create more clicks.  Be creative with your banners, that’s why they are called “creatives”!  By updating these banners you will be eliminating the banner burnout that can occur as well.  You can add this holiday theme with a static or animated graphic, depending on where your ad is going to be displayed.  Sure, having snow falling down onto your logo may sound great, but make sure it fits the page the affiliate has it on. Continue reading

When did you know marketing was made for you?

top notch marketingTake a second and think back to a moment that you knew, this is what you want to do with your life.  When did you know marketing was made for you?  I am not going to sit here and say that there was one exact moment in my life, but I can remember a few, and they all led to the same ambition.  I wanted to one day be a top – notch marketing guy.  One day in the third grade during a career day, someone who was in my class decided to have their father come in and talk.  He worked in the local marketing division of Coca-Cola or Pepsi (like I said, I don’t remember exact moments), but I do know it was one of the two.  I remember him saying, “I make your mom and dad spend money, that is my job” Continue reading