What are Enhanced AdWords Campaigns?

google_adwordsOn February 6th of this year, Google announced a significant upgrade to their AdWords platform with Enhanced Campaigns. Traditionally, AdWords campaigns are separated by device. This new change will allow Google to make it easier for small businesses to run their AdWords campaigns by adding several new features. These features include multi-device bidding and marketing, advanced reporting features and smarter ad targeting. These features make it simple for small businesses to run their AdWords campaigns because managing one campaign versus managing several. Continue reading

Posted in: PPC |