The Differences Between Penguin and Panda Updates

google-panda-and-google-penguinAlthough there are several ways to drive traffic to a website, SEO has been the most reliable method that currently exists for most small businesses. If your site has what searchers are looking for and it is optimized to attract Google, your site can gain quality traffic from search alone; however, there are some “bad” SEO practices that have lead to manipulation of the system, therefore, Google has created a way to place sites of poor quality at the bottom of the rankings, and keep the high quality sites in competition.

Both Panda and Penguin have recently undergone some updates, leaving many site owners contemplating about the differences between the two. Continue reading

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Buying Links Will Hurt Your SEO

Paid Links = Bad NewsOverall, SEO can be incredibly challenging to get right. When it comes to developing an effective SEO strategy, the strategy itself should have various ways of attaining visitors. For a long period of time, paid link building has been able to offer significant returns on efforts; however, this led many sites to discover ways to exploit the power of links in order to improve their Google search results. Continue reading

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How to Set up Google+ Page

google_plus_logoFor many businesses and brand pages, Google+ has opened many doors. Below are some tips on how to create a Google+ page that is effective for your business.

If you have not yet already created a personal Google+ profile for yourself, you will probably want to do that before using Google+ to create a page for your business. Google will not allow you to simply create a business page from the main Google+ sign-up screen. Continue reading

Social Needs to be Part of Your SEO Strategy

Social Integration with SEOMany businesses will agree that one of the most misunderstood and confusing aspects of Internet marketing relates to social media and SEO. Social media marketing companies need to constantly educate and inform consumers regarding the differences between SEO and social media. Although Internet marketing changes rapidly, social media is also changing, usually more quickly than other forms. For example, new algorithms for SEO may change every few months, but social media changes usually take place on a daily basis. Continue reading

Using Pinterest for SEO

Pinterest for SEOSlowly, but surely, Pinterest is growing immensely in popularity as a social networking site. Recently, in the SEO world, social signals are being deemed as important factors for search rankings. Below, there are several tips that discuss how you may use Pinterest for SEO benefits: Continue reading

Top Search Marketing Trade Shows in 2013

Each year, there are millions of professionals that attend SEO trade shows and search marketing trade shows in order to stay up-to-date on the latest trends as well as learn new tricks. Below are just a few SEO trade shows that you can look forward to for 2013: Continue reading

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