Mar
2012 21
2012 21
Google to Penalize Over-Optimized Sites – So What
Recently, there has been a lot of talk about Google penalizing websites for being “over-optimized” or having too much SEO on their site. Barry Schwartz from Search Engine Land has posted a transcript and audio of the presentation. Here is the quote from Matt Cutts: “All those people doing, for lack of a better word, ...
Mar
2012 15
2012 15
Using Open Site Explorer During SEO Review
When performing an SEO audit, there are a lot of different tools that are used. You may use Google’s free keyword tool to determine the amount of monthly search volume and competition for the keywords that the site is currently attempting to optimize for. If you want to get a scan of the site to ...
Feb
2012 16
2012 16
To Block or Not to Block with a Robots File
A question that I hear a lot is, “What should we be blocking in our robots.txt file?” This is a very good question. There are a few things that you want to make sure that are definitely blocking in the file. These pages include any login or admin pages that you do not want the ...
Feb
2012 7
2012 7
Start Your Blog Today
How many times have you said to yourself, “I’m going to start a blog to help get more customers.” I’m sure you have said it plenty of times, because that’s what all of the blogs out there say to do. Blog and create great content and share it and traffic will come to your site. ...
Feb
2012 2
2012 2
Three Ways to Get More out of Your Press Release
Press releases have multiple different purposes when it comes to online marketing. We all know that a press release is a great idea when you have an announcement to make. Whether it is a new product launch, or a new service, or possibly even a new partnership. There are other opportunities out there for press ...
Dec
2011 16
2011 16
Building an SEO Program – All or Nothing
Search engine optimization tends to get a bad rep with clients at times. There can be multiple reasons for this. For one, they may have had a bad experience with a previous company that just left them feeling that SEO is just a snake oil sales pitch. Another reason could be that there is not ...
