SEO, Social Media

Content is Still King even After Google Penguin

So by now you should have heard about Google Penguin and why Google has released this update.  You may also be searching around trying to find answers on what you can do to recover from Google Penguin.  First, when you come across a blog that tells you how to fix your site to recover from Google Penguin, take that with…

Continue Reading
SEO, Social Media

Using Open Site Explorer During SEO Review

When performing an SEO audit, there are a lot of different tools that are used.  You may use Google’s free keyword tool to determine the amount of monthly search volume and competition for the keywords that the site is currently attempting to optimize for.  If you want to get a scan of the site to determine the full amount of…

Continue Reading
SEO

To Block or Not to Block with a Robots File

A question that I hear a lot is, “What should we be blocking in our robots.txt file?”  This is a very good question.  There are a few things that you want to make sure that are definitely blocking in the file.  These pages include any login or admin pages that you do not want the crawlers to get access to.…

Continue Reading
SEO, Social Media

Start Your Blog Today

How many times have you said to yourself, “I’m going to start a blog to help get more customers.”  I’m sure you have said it plenty of times, because that’s what all of the blogs out there say to do.  Blog and create great content and share it and traffic will come to your site.  That’s the truth.  So, after…

Continue Reading
SEO, Social Media

Building an SEO Program – All or Nothing

Search engine optimization tends to get a bad rep with clients at times.  There can be multiple reasons for this.  For one, they may have had a bad experience with a previous  company that just left them feeling that SEO is just a snake oil sales pitch.  Another reason could be that there is not a full budget dedicated to…

Continue Reading
SEO

SEO vs. PPC – Or Both?

“Should I do Pay-Per-Click or SEO?”  I get asked this question a lot and my answer is always the same.  Both.  By doing both of these forms of search marketing, you are allowing yourself to own the search results for your keywords.  Search engine saturation occurs when your pages are showing up within the paid, organic and image results.  There…

Continue Reading