Social Media

Setting up a Business Page on Facebook

When it comes to utilizing Facebook marketing strategies to better promote your business through the use of social media, the best place to start will be to set up a Facebook page for your business. Although it may seem easy, there are a number of small business Facebook pages that are not being used effectively. Think of your Facebook page…

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SEO, Social Media

How to Set up Google+ Page

For many businesses and brand pages, Google+ has opened many doors. Below are some tips on how to create a Google+ page that is effective for your business. If you have not yet already created a personal Google+ profile for yourself, you will probably want to do that before using Google+ to create a page for your business. Google will…

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SEO, Social Media

Social Needs to be Part of Your SEO Strategy

Many businesses will agree that one of the most misunderstood and confusing aspects of Internet marketing relates to social media and SEO. Social media marketing companies need to constantly educate and inform consumers regarding the differences between SEO and social media. Although Internet marketing changes rapidly, social media is also changing, usually more quickly than other forms. For example, new…

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SEO, Social Media

Using Pinterest for SEO

Slowly, but surely, Pinterest is growing immensely in popularity as a social networking site. Recently, in the SEO world, social signals are being deemed as important factors for search rankings. Below, there are several tips that discuss how you may use Pinterest for SEO benefits:

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SEO, Social Media

5 Tips for Setting Up a Google+ Account

Using Google+ plays a major role in SEO by providing marketers an easier way to appear in search results. Below are 5 simple tips for setting up a Google+ account in order to get a head-start: Use Keywords and Relevant Links on Your “About” Page The “About” page gives viewers the opportunity to get to know your business a little…

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Social Media

What is Twitter Vine and How to Use It

What can you possibly show to the world in six seconds? This is the idea behind the new video app, Vine. Currently, Vine is among the top free applications available in the App Store. This new service allows its users to create six-second clips as well as share them on social networks, such as Twitter, Facebook or on the Vine…

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SEO, Social Media

The Importance of Using Facebook Graph for SEO

As a small business owner, there are responsibilities that you already have as the site’s owner (promoting business, capturing leads, designing, etc.), keeping up with social media is time-consuming as well as daunting. Fortunately, the future of online advertising has finally arrived: Facebook Graph. As you may already be aware, the more social votes that a website receives, the more…

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SEO, Social Media

How to Create an XML Sitemap

I have written in the past about some good WordPress plugins to create an XML sitemap, but obviously, not everybody uses WordPress to create their sites.  This step by step guide will help you create an XML Sitemap from scratch.  This process will require you to use Excel or Numbers and the ability to crawl a site.

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SEO, Social Media, WordPress

Top 3 WordPress Plugins for Technical SEO Issues

There are several areas of SEO that you need to pay attention to other than links and keywords.  One of those areas I like to call “Technical”.  These include anything that usually takes place by a development team, URL’s, HTML code, tracking code implementation, re-directs, canonical tags, etc.  Another reason that I love using WordPress is because most of these…

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