How to Create a Simple Analytics Dashboard – Part 1

Whether you are just a small time blogger or a large company, you should have some sort of basic analytics monthly reporting. This is a two part post for creating a simple analytics dashboard on a monthly basis.  Part one is going to cover your overall traffic and then a break down of your organic search, direct traffic and referrals.  Part two is going to show you how to pull keyword level analytics, referrers and page level data and what the importance of this is.  This is a step-by-step guide for you to use.  Once again, this is a very basic report to at least provide you the data you need. Continue reading

Online and Offline Marketing Work Together

Let’s say that you are a company that has spent majority of your ad spend dollars on offline, direct marketing materials.  This puts you into a large group of other businesses.  As a web marketing guy, I still understand marketing as a whole, and direct marketing is not dead, and I don’t think it will ever die.  On the other end of things, I also feel that online marketing, web and mobile, are growing more and more important and that companies need to begin spending more money on their online campaigns.  Most importantly, they need to work together. Continue reading