Sunday, May 20th 2012

Archive for the ‘Analytics’ Category

Jul
2011
28

Online and Offline Marketing Work Together

Let’s say that you are a company that has spent majority of your ad spend dollars on offline, direct marketing materials.  This puts you into a large group of other businesses.  As a web marketing guy, I still understand marketing as a whole, and direct marketing is not dead, and I don’t think it will ...