Chris Stocker Inc http://chrisstockerinc.com Husband - Father - Entrepreneur - Vlogger Wed, 21 Jun 2017 09:10:43 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 Social Media is Actually Really Easy http://chrisstockerinc.com/social-media-is-actually-really-easy/ http://chrisstockerinc.com/social-media-is-actually-really-easy/#respond Wed, 21 Jun 2017 09:10:43 +0000 http://chrisstockerinc.com/?p=1577 Social media is actually really easy. Just like anything in life that is easy, people must try to make it more difficult than it really is. With that being said, does that mean that everyone can be a successful social media manager, community manager, etc.? No. Let me explain why. Like the title of this post states, social media is…

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Social media is actually really easy. Just like anything in life that is easy, people must try to make it more difficult than it really is.

With that being said, does that mean that everyone can be a successful social media manager, community manager, etc.?

No.

Let me explain why.

Like the title of this post states, social media is easy, really easy. Let’s just take the first word of the phrase “social media”, which is ‘social’. Being social can mean a lot of different things, in this case, it just means being social on the internet. Let’s think about being social in person to give this example.

Going to a party

You are going to a party with a friend and it’s a new crowd of people, some you may have seen before, but majority of them you’ve never met before. When you walk into that party and you get introduced to people how does the conversation go?

social media is easy - party exampleDo you say – “Hi, my name is Tom and I sell widgets. Here’s 5 reasons why my widgets are better than the widget competitor. Also, if you want to buy some widgets right now, then you can use this code. Here’s another 5 reasons why you need widgets in your life.”

If you answered “yes” to that being how you would introduce yourself to a new group of people at party, well, you’re most likely failing at life as well.

You would never do that at a party. So, why would you do that on social media?

Take a look at your Facebook page, Twitter account, Instagram profile. Is it filled with only your own articles, products, coupon codes, you, you, you, you, you?

If it is, do you think people want to interact with you?

Absolutely not!

Once again, social media is really easy!

Happy Birthday at a Wedding

Here’s another example.

If you’re attending a wedding, would you show up to the wedding with balloons and a card that says, “Happy Birthday!”

If you do, then you may be the clown of the group, but you most likely wouldn’t.

What does that have to do with social media?

Simple.

Each platform is different.

Facebook images are different sizes than Twitter images. People react to different types of images and videos on Instagram than they do on Twitter. So, why would you just automatically share the same post to all your social media outlets at the same time? Why post something for Facebook onto Twitter?

Why bring a Happy Birthday card to a Wedding?

It’s simple. It really is.

What’s that, another example of how people make social media more difficult than it needs to be?

OK.

Party at Your Place…..Or Maybe Not

We’re going back to a party, in fact, we’re throwing the party this time. And we invite everyone over to our new house for this great announcement and information we want to share with everyone.

Except, when they get to the house, we tell them, never mind, you have to go down the street to the neighbors house to get it. But, then make sure to come back here for more.

Ever see this happen on social media?

I have.

A lot.

Here’s how: You have your Facebook account linked to your Twitter, so every time you post to Facebook it tweets out a message with a link to send people to Facebook. So, people who are on Twitter have to leave Twitter, to go over to Facebook to see what you have to say, then come back to Twitter to continue browsing……wait, no they didn’t.

Instead, they just didn’t click on the link to Facebook because, well, they aren’t on Facebook right now, they are on Twitter.

Why would you force people who are on one social media platform to go to another?

Why not talk to them where they are at already?

That would be the simple thing to do.

Is it the quickest and fastest way to do it?

No.

But it’s a lot more effective.

Social Media User vs. Social Media Marketer

But, that’s the difference between someone who truly understand social media strategy and how humans work and interact and someone who just knows how to upload a message to Hootsuite and blast out to one post to 10 different networks. Sounds like a great idea, until you see the engagement levels.

Here’s what you can do to help increase those engagement levels and make your social media efforts really easy. It’s going to require you to put in some work, but as long as you’re not afraid to outwork your competition, then you should be OK.

Monitor Your Social Media Analytics

Time

Take a look at your Facebook Insights, Twitter Analytics, Instagram data and find out when your followers are most active. Just scheduling a post every morning at 9:00 am is not going to get the job done. Test different times, days, multiple times a day, etc. You may find that you need to post in the morning for Facebook, afternoon for Twitter and night time for Instagram.

Type of Content

More than likely an image is going to do better than just text and a video with sub-titles may do better than the image. But you don’t know until you test and look at the data. The video may do great on Facebook, but an image may do better on Twitter. This is why it’s so important to know your data and figure out what receives the most engagement from your audience.

Long Form vs Short Form

This is an area of debate amongst social media “experts”. Which is better on Facebook and Instagram, long form or short form content? Well, the answer is. It depends. It depends on what works best for you.

However, I have seen short form and I have seen long form and I will take the long form majority of the time.

A lot of the time, people are afraid to write more than a sentence or two plus a link in a Facebook update or Instagram post.

Why?

Why not write an entire 500 word blog post in an Instagram post with an attention grabbing image?

Why not write an entire article as your Facebook status with a link to your call-to-action?

Here’s the usual answer:

You don’t want to put in the work. You won’t to be the status quo. You just want to do what you think everyone else is doing.

Try Long Form Content

Just do yourself a favor and try it.

Your next Facebook update, write 2 paragraphs, then double it the next time. Test the engagement.

You must keep this in mind though:

If your content sucks, it doesn’t matter if it’s short form or long form, it’s going to suck and people are not going to engage.

Use these analytics tips to help make your social media management easy again.

Think about the real life social examples before you post your next social media message.

It is OK to talk about yourself. But you don’t want to be the one in the room that is constantly talking about themselves and not engaging with others and asking about them.

Make social media easy again.

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Top 10 Business Tools Video http://chrisstockerinc.com/top-10-business-tools-video/ Tue, 14 Feb 2017 01:03:19 +0000 http://chrisstockerinc.com/?p=1544 I recently wrote about how I run my company by using an iPad Pro and some of the tools that I use there. In this video, I break down the 10 tools that I use every single day in order to manage my business. Please subscribe to my YouTube channel and transcription below the video:   Top 10 Business Tools…

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I recently wrote about how I run my company by using an iPad Pro and some of the tools that I use there. In this video, I break down the 10 tools that I use every single day in order to manage my business. Please subscribe to my YouTube channel and transcription below the video:

 

Top 10 Business Tools

Hey, what’s going on everybody? Chris Stocker here. Today, I’m talking about the 10 tools that I use on a daily basis to help manage my business. If you own a business, whether you’re a freelancer or you own a business with multiple employees like a digital-marketing agency, you probably use a lot of tools. There are so many tools out there for everything you could possibly need. There’s thousands of tools for everything whether it’s a task management, project management, accounting, cloud storage, whatever it is there’s a lot of tools. I’ve used a lot of them. I’ve tried a lot of them. I just want to share what I use every single day. These are my top 10 tools that I use. They work for me. They work for my business. These are in no particular order of importance or how often I use them or anything like that.

Asana

The first one is Asana. I’ve used a lot of different project management apps, Asana is by far my favorite. I love that I can schedule a task for other people. I can see where they are at in the process of that and we can keep our communication all together within Asana. I know a lot of these other tools do it as well but Asana is just the one that I prefer. I really do like Asana. I use that every single day to track what I need to do, what my employees are working on, or what my other contractors are working on, and it just keeps everything in one place.

Google Drive

Number two is Google Drive. I use Google Drive for everything, not just for storing documents but also using Google Docs, Google Sheets, and Google Slides. It’s just so much easier for me. I’m traveling a lot, so I can do things whether it’s on my iMac, or on the iPad Pro, whatever it is, the phone, I can do it within the Google Drive platform.

Hootsuite

Number three is Hootsuite. I use Hootsuite for my social media management. I like it because it does have a pretty decent team collaboration effort that you can use within that. I have team members that can upload social media statuses and then I can approve them before they go live or a client can approve them before they go live. I do use the paid version, obviously, just because there’s so many accounts that we are managing but that’s what I personally like at this time.

AWeber

Number four is for email list. Now, I just switched over to AWeber. I haven’t been using it for a very long time. It’s only been less than 30 days but so far, I absolutely love it. That’s what I use for sending out email blasts, email newsletters.

Freshbooks

Number five is Freshbooks and that is my accounting software. I absolutely love Freshbooks. It’s just so clean. It makes you feel like you’re not doing accounting work. It’s so simple to invoice, to track hours, everything. I absolutely love Freshbooks.

LeadPages

Number six is Leadpages. Again, this is something else that I just recently started using. So far, I absolutely love it. It’s so easy with their drag and drop model. It’s just so easy to create compelling landing pages that actually convert and that’s all that matters. It is paid but it pays for itself, trust me. I mean it is absolutely amazing.

iMovie

Number seven is iMovie. Currently, I’m using iMovie to edit these videos. I don’t need anything else at this time. I know that there are a lot more powerful software in order to do movie editing but right now iMovie works for me and does what I needed to do so at this point that’s what I’m using.

Feedly

Number eight is Feedly. I use Feedly for all my news to stay up-to-date. In this industry, it’s important to stay up-to-date with the latest trends, especially in the SEO world, there’s always something new coming out from Google about their algorithm or this or that and there’s so many Instagram updates you know like stories, live, and now folders. Once again, a lot of other RSS feeders, readers, whatever you call them, this is just one that I choose. It’s simple, I like it. It allows me to save things, to save for later reading. I definitely recommend Feedly.

Moz

Number nine is Moz. As somebody that does a lot of SEO work for clients, I prefer Moz. Moz is my go-to SEO tool. I love their reporting. I love everything about Moz. I think they are the industry leader and I love their products and what they put out.

Native Apps

Finally, number ten. Number ten is just the social media sites themselves so Facebook Instagram, Snap, Twitter. Even though I use Hootsuite for a lot of management, I also like to get into the native apps as well, especially with Snap obviously, I can’t do anything with that through Hootsuite so I live in Snapchat, go follow me right over here. Take a screenshot of this snap code right here. Go follow me there. You can follow me on Instagram, Facebook, obviously YouTube.

So there are my ten tools that I use every single day in order to help run my business. A lot of these tools I used when I was just a solo freelancer that was just doing work myself. I use Freshbooks for billing hours, invoicing. I use Asana to just track my own tasks. I always use Moz. So, a lot of these tools can be used for freelancing or large businesses.

Down in the comments let me know what tools you’re using. I’m always open to new tools you know. It’s just how you use the tools is what’s really important so I’m curious to know what you’re using so go ahead comment below, down here. Please like, share this video. If you want to see more, let me know what your questions are. I’d love to answer your actual questions. That’s it. So, subscribe, have a good day. See you!

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We’re All Busy: VLOG Episode 003 http://chrisstockerinc.com/busy-vlog-episode-003/ Tue, 17 Jan 2017 14:39:58 +0000 http://chrisstockerinc.com/?p=1533 Today’s VLOG is all about the excuses people use about not having time to do something that they would love to do. We are all busy, we all have the same amount of time in a day. What you do with that time is what’s important. Please like, share and subscribe.

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Today’s VLOG is all about the excuses people use about not having time to do something that they would love to do. We are all busy, we all have the same amount of time in a day. What you do with that time is what’s important.

Please like, share and subscribe.

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How I Run a Digital Marketing Agency from an iPad Pro http://chrisstockerinc.com/run-digital-marketing-agency-ipad-pro/ Mon, 17 Oct 2016 14:10:22 +0000 http://chrisstockerinc.com/?p=1509 I have owned several different iPads throughout the years, but when my Macbook Pro was starting to run a bit slower and was becoming a problem in running my business, I had to decide if the latest iPad Pro was going to be something that I could use to manage my business. I do use a 27″ iMac at my…

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running a digital marketing agency with iPad Pro

I have owned several different iPads throughout the years, but when my Macbook Pro was starting to run a bit slower and was becoming a problem in running my business, I had to decide if the latest iPad Pro was going to be something that I could use to manage my business.

I do use a 27″ iMac at my desk, but since I work outside of the office so often, I need something that is reliable and powerful enough to handle everything that I need to do without skipping a beat from the iMac. Well, the iPad Pro has been that solution.

I’ve been using an iPad Pro to run my digital marketing agency for a few months now, and I couldn’t be happier.

Here are a few of the apps that I use to help manage my business:

Asana

There are a lot of different apps out there for project management and team collaboration, but this has been the one that works best for me and my team. I’ve used Trello in the past, but have found that Asana has cut down on a lot of email communication and can easily track conversations a lot easier. I can do everything on this app that I can from a desktop.

Google Drive

This is a no-brainer. Our team utilizes Google Docs / Sheets (etc.) for pretty much everything. This app can easily be used on an iPad Pro just as easily as it can be on a desktop.

Hootsuite

What would a digital marketing agency be without a social media service to schedule posts? Like project management apps, there are a lot out there and it’s important to use what works for you and your team. For us, that is Hootsuite when it comes to social media management.

Mailchimp

Clients need newsletters created, reviewed, scheduled, and analyzed? No problem, I use the Mailchimp app directly on the iPad Pro to accomplish all of this.

Canva

I have been using Canva since it basically was released. Canva has saved our team hours upon hours of time by not having to create custom graphics from scratch. The Canva app for the iPad Pro is amazing. Especially with the Apple Pencil. I am able to create custom graphics with ease within the Canva app, just like I could from my iMac.

iMovie

There were two main things that I never could do on my previous iPads. One was web development (which I can easily do on the iPad Pro now) and movie editing. Well, with the iPad Pro and the iMovie app, I can edit just as well as I can on the iMac.

Freshbooks

We have to invoice and bill for all of this work we’re doing right? The Freshbooks app is just as easy as the desktop version and can be done on the iPad Pro with zero issues.

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Stop Talking About Starting a Business and Go Do It http://chrisstockerinc.com/stop-talking-starting-business-go/ Mon, 29 Aug 2016 15:46:38 +0000 http://chrisstockerinc.com/?p=1497 Since starting my business almost 7 years ago, a day hasn’t gone by that I didn’t learn a valuable lesson. During this time, I have also received a lot of questions about starting a business, managing a business, and psychological side of owning a business. So I figured, why not share some of those questions and answers here. One of…

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traffic-light-figure-1-1174212-639x651Since starting my business almost 7 years ago, a day hasn’t gone by that I didn’t learn a valuable lesson. During this time, I have also received a lot of questions about starting a business, managing a business, and psychological side of owning a business. So I figured, why not share some of those questions and answers here.

One of the most frequently asked questions is simply, how do I start my own business?

This is a loaded question obviously, and it definitely has a loaded answer.

The very first answer is, you have to want it. You can’t question whether or not you want to own your own a business, because as soon as you start to question it, you’re going to fail.

Why do I say that?

You never know when you are actually ready to do something until you actually do it. You can plan and plan and plan for days, months, years and then first day of operations something happen that you didn’t plan for and all of your planning meant nothing.

You have to be willing to just take the risk of losing everything and just do. You want to start a web design company, just start designing websites. You want to start a fishing supply dropship site, just do it.

The longer you think about whether or not you should do it, and start asking yourself all of the what-if’s the longer it is that you’re going to NOT act on your plan. This is what a want-trepreneur does. Talks about their amazing business, but doesn’t actually do it. “Man, if I had a fishing business I’d be so happy and have so much money, blah blah blah.”

GO

Then why don’t you just go do it?

Are you waiting for your second life and second  trip on this earth?

Stop talking about starting a business and go do it.

Now.

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The All New Chris Stocker Inc http://chrisstockerinc.com/new-chris-stocker-inc/ Sun, 28 Aug 2016 14:47:57 +0000 http://chrisstockerinc.com/?p=1495 For the last 7 years, I have been writing about WordPress, SEO, Social Media, Affiliate Management and Analytics. The focus of my career has changed a bit over the years, so the focus of this blog will be changing as well. I will be focusing less on the “How-To’s” of WordPress and Google Analytics and SEO, etc. and will be…

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For the last 7 years, I have been writing about WordPress, SEO, Social Media, Affiliate Management and Analytics. The focus of my career has changed a bit over the years, so the focus of this blog will be changing as well.

I will be focusing less on the “How-To’s” of WordPress and Google Analytics and SEO, etc. and will be writing more about entrepreneurship, leadership, freelancing, and a much higher level strategy based look at SEO and Social.

The How-To’s and step-by-step posts will continue over at my digital marketing agency site.

If you have any specific questions about entrepreneurship, freelancing, Snapchat, Facebook ads, Instagram stories, then please leave a comment or contact me with your question and I will answer in a post.

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Why You Should Be Using Custom Snapchat Filters http://chrisstockerinc.com/using-custom-snapchat-filters/ Fri, 11 Mar 2016 15:27:24 +0000 http://chrisstockerinc.com/?p=1487 First, if you aren’t using Snapchat for business, then you need to read why your business should be on Snapchat. I am now assuming that if you are still reading this post, you are currently using Snapchat. If you are, then you may or may not be familiar with the current free Snapchat filters. If you take a picture or…

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First, if you aren’t using Snapchat for business, then you need to read why your business should be on Snapchat.

I am now assuming that if you are still reading this post, you are currently using Snapchat. If you are, then you may or may not be familiar with the current free Snapchat filters. If you take a picture or video in Snapchat and then swipe left or right, you will be able to use one of the free filters. These filters are also known as geo-filters.

Snapchat uses your location (as long as it is turned on) while you use the app to figure out which free filters to allow. For example, if you are in Manhattan, then you may be able to use the Manhattan skyline Snapchat filter.

A more recent example was the Snapchat filters that were created for the Super Bowl. If you were at the game, you were able to access additional filters that included the score and time of the game, a Broncos or Panthers logo, etc.

Snapchat has recently announced that they are allowing custom filters to be created for a price. The custom filters will start off at $5 and increase based on the amount of time of the filter and the area it will be used.

Below are four reasons why you should be using custom Snapchat Filters

Cost

As previously mentioned, the cost is starting at just $5 for a custom filter. That means for the cost of a latte or frappacino, you could have your own custom Snapchat filter. If you are not able to afford the costs of the Snapchat filter, then I think there are larger problems.

Brand Awareness

Every time someone uses the Snapchat filter and either shares the image / video on their Story or with their friends and followers, your brand is gaining more recognition.

Fan Engagement

Snapchatters love filters. They use them. They may even snap a picture just because of the filter where if there was not a filter, they may have never taken the photo. For example, let’s take a retail brand like Hollister. The benefits of creating a custom filter that can be used inside their store locations so that customers can take pictures and share with their friends is much higher than the costs for creating it.

Cross Promotion

Snapchat also offers the opportunity to download and save your photo to your camera roll. That means, you can use the Snapchat filters, text, and paint brush tool to mark up your photo, and then save. Once that photo is saved to your camera roll, you can then share to Facebook, Twitter, Instagram and any other social network that you use. This means that when someone uses your custom Snapchat filter, it can be cross promoted amongst other social media channels. For example, a contest could be ran on Facebook by having people share their Snapchat custom filter photo on Facebook. You are now reaching the audiences of both of the customers followers.

follow on snap (1)

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Why You Should Be Using Beacon Technology http://chrisstockerinc.com/using-beacon-technology/ Fri, 08 Jan 2016 20:39:29 +0000 http://chrisstockerinc.com/?p=1469   What is beacon technology? Beacons that are placed in a specific location, typically inside of a business, use Bluetooth to detect smart phones that are within a specific range. These beacons can then communicate with that device via Bluetooth. This type of technology can be a game changer if you own a small, retail business. Retail stores are by…

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What is beacon technology?

Beacons that are placed in a specific location, typically inside of a business, use Bluetooth to detect smart phones that are within a specific range. These beacons can then communicate with that device via Bluetooth. This type of technology can be a game changer if you own a small, retail business.

Retail stores are by far the best place to use beacon technology. If you own or manage a retail location, then you must engage in marketing techniques that use this type of tech. Beacons allow a business to know how many potential buyers are in their store at a given time based on the Bluetooth signal from their smart phones. The potential customers’ phone must have Bluetooth turned on a the time, so it may not be able to target every person within the store.

Since you have already spent a lot of money trying to get these customers into your retail location, you want to make sure that you make a sale. Beacons allow you the opportunity to send out targeted ads to people in your retail location on the spot.

Think about this.

You own a clothing store and use a beacon technology. You can send out a flash sale coupon to anyone in the store who has their Bluetooth turned on. This coupon could be emailed, texted, etc. and include a 10% off all purchases within the next 30 minutes.

You can also send personalized coupons or discounts that relate to a specific detail about your exact location.

There are many beacon technologies, however, Facebook may have the best. Facebook offers their Beacons to qualifying businesses.

With this beacon, which is very easy to set up, Facebook uses its Places Tips function to find cell phones within a specific location and brings local businesses’ posts to the top of that person’s news feed.

This means that you can create Places Tips specific content that you know will automatically be shown to people who are on Facebook within your location.

Let’s take a look at an example.

You are the owner of a restaurant / bar and you have a special Happy Hour menu, so you create a Places Tips piece of content that is shown only to people in the restaurant. When a couple comes in and logs into Facebook so they can check-in to let all their friends know where they are, they will see your post at the top of their feed that talks about your Happy Hour specials. That couple now orders or asks the server / bartender about these specials and a sale was made because of the Facebook Bluetooth Beacon technology.

Having the ability to show an ad to a willing and able buyer gives you a huge advantage. Making sure that you have the right type of content created is the difficult part.

Remember, no matter what industry we work in, we are ALL in the content creation industry.

If you haven’t requested your Facebook Bluetooth Beacon yet, be sure to do so now!

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How to Setup a WordPress Site from Start to Finish in Less than 10 Minutes http://chrisstockerinc.com/how-to-setup-wordpress-site-from-start-to-finish-in-10-minutes/ Wed, 09 Dec 2015 19:37:23 +0000 http://chrisstockerinc.com/?p=1446 I  always hear people mention that they want to start a website or start a blog, but they have no clue about web design or no idea how to get started. Luckily, WordPress provides a quick and simple way to start a  blog which can lead to advertisers spending money on your site. If you can create a Word document,…

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wordpress-logoI  always hear people mention that they want to start a website or start a blog, but they have no clue about web design or no idea how to get started. Luckily, WordPress provides a quick and simple way to start a  blog which can lead to advertisers spending money on your site. If you can create a Word document, then you can create a basic WordPress site.

To help you get started, I created a step by step tutorial on the exact steps to get your new WordPress site up and running within 5-10 minutes. And most importantly, without any HTML or web design knowledge being needed.

You can also download the PDF version of How to Set Up a WordPress Website with BlueHost in Under 5 Minutes which includes screenshots as well.

  1. Go to Bluehost (clickable affiliate link to receive discounted rates)
  2. Click on Products – Shared Hosting
  3. Select the Plus package which is the most popular package offered
  4. If this is a new domain, then type in the domain that you would like to have to find out if it is available
  5. Fill out the account information
  6. Fill out the package information. The best price option is when a 36 month plan is purchased, this is recommended.
  7. Un-select Domain Privacy Protection, Site Backup Pro, SiteLock Security
  8. Fill out payment information and submit
  9. Once logged into your account, you will find yourself at the Control Panel as shown below.
  10. Under Website – Click on Install WordPress
  11. Click on Install
  12. Select the domain where you would like to install WordPress, which is the domain we just created.
  13. Click on Check domain
  14. Click on Advanced Options
  15. Change the Title to the name of your Site, for example – Chris Stocker Inc
  16. You can update the admin username at this point
  17. Create a new password of your choice (Remember security issues and keep it tough)
  18. Agree to the terms
  19. Install WordPress
  20. Once WordPress is installed, you will need to login.
  21. Installing a WordPress Theme can be done for free or by purchasing a theme.
  22. Click on Appearance – Themes – Add New
  23. Find a theme that you like and click on Install
  24. Once the theme is installed, click on Activate

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Why You’re Missing Out on Business by Ignoring LinkedIn Ads http://chrisstockerinc.com/why-youre-missing-out-on-business-by-ignoring-linkedin-ads/ Thu, 12 Nov 2015 18:45:37 +0000 http://chrisstockerinc.com/?p=1433   As we approach 2016, we have to remember to continue to market like the year we are in. Where are people’s eyes at most of the day? On their social media accounts, primarily Facebook. I have discussed in the past why Facebook Dark Posts are the most cost effective strategy when targeting a customer. However, LinkedIn is not so…

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linkedin-logoAs we approach 2016, we have to remember to continue to market like the year we are in. Where are people’s eyes at most of the day? On their social media accounts, primarily Facebook. I have discussed in the past why Facebook Dark Posts are the most cost effective strategy when targeting a customer. However, LinkedIn is not so bad itself.

In fact, LinkedIn offers a great opportunity for B2B lead generation and their ad targeting is great as well. Let’s get into how you can effectively use LinkedIn ads to grow your business.

Sponsored vs Text Ads

LinkedIn offers two different options of advertising, sponsored updates which show up in a user’s timeline and text ads which typically show up in the sidebars. Both options can be beneficial, in fact, running both at the same time can be your best option. Text ads in the sidebar are typically a bit cheaper, but may not show the same results.

Sponsored updates show in the timeline which means that they will also show up on mobile devices or tablets, as well as the desktop version of LinkedIn.com.

If you choose to use a sponsored update, you can use something that you have posted in the past, or you can create a brand new status update. What you want to include in the status update is totally up to you, but I recommend either a link to an article or a white paper download in order to collect their email address.

Ad Targeting

Now we can get to the targeting of who the ads will be shown to. I can provide a lot of different examples, but let’s just start with one. Let’s say that you want to connect with dentists. Maybe you sell dental supplies and want to connect with the dentist themselves, or even more importantly, the office manager who may actually purchase the supplies.

You can target these people in a few different ways. You can select to target people whose occupation is “dentist, orthodontist, etc.” You can also select a certain radius within a specific zip code. With this, your status update with a link to download a white paper that a dentist would be interested in will show up in their LinkedIn feed.

dental-linkedin-targeting

Here’s a more aggressive approach to targeting that can be even more effective. If you have a specific location that you sell these dental supplies to and know the dentist office name, you can then find out the name of the office manager or purchasing manager of the office. With that name, you can target that specific person if they are on LinkedIn. Create a list of the names that you want your sponsored update to be shown to and add them into the targeting list on LinkedIn.

This is a great opportunity to make first contact with someone and have them sign up for a white paper and provide you their email address.

As I mentioned, there are several more examples that I can provide about how you can use LinkedIn targeted ads to reach your target customer.

If you would like more information about how you can best execute on these ads, then contact me today.

The post Why You’re Missing Out on Business by Ignoring LinkedIn Ads appeared first on Chris Stocker Inc.

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