Entrepreneurship

My 10 Favorite Podcasts

I don’t know about you, but I can’t actually work in silence. I must have some background noise. My noise of choice are podcasts. I listen to podcasts while exercising, working, writing, at the beach, and driving (south Florida traffic provides a lot of time to catch up on podcasts!) Here is a list of my 10 favorite podcasts. These…

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Social Media

5 Reasons to Use Snapchat for Your Business

A lot of people have opinions of Snapchat. Unfortunately, majority of those people have never used it or know what the app even does.  They may have negative things to say about it because their teenager uses it, but that doesn’t mean that businesses can’t take advantage of this app. I grew up with a phrase, “Don’t knock it, till…

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SEO

Relaunching Chris Stocker Inc

Let’s take a look at the date of the last post here, May 3, 2013.  It has been almost a year, so why bother posting again here?  Well, it’s quite simple actually.  I am going to re-focus this blog. Over the past 3-4 years the blog has been focused on WordPress, SEO, Social Media and Affiliate Management.  Majority of the…

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SEO

The Differences Between Penguin and Panda Updates

Although there are several ways to drive traffic to a website, SEO has been the most reliable method that currently exists for most small businesses. If your site has what searchers are looking for and it is optimized to attract Google, your site can gain quality traffic from search alone; however, there are some “bad” SEO practices that have lead…

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SEO

Buying Links Will Hurt Your SEO

Overall, SEO can be incredibly challenging to get right. When it comes to developing an effective SEO strategy, the strategy itself should have various ways of attaining visitors. For a long period of time, paid link building has been able to offer significant returns on efforts; however, this led many sites to discover ways to exploit the power of links…

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PPC

What are Enhanced AdWords Campaigns?

On February 6th of this year, Google announced a significant upgrade to their AdWords platform with Enhanced Campaigns. Traditionally, AdWords campaigns are separated by device. This new change will allow Google to make it easier for small businesses to run their AdWords campaigns by adding several new features. These features include multi-device bidding and marketing, advanced reporting features and smarter…

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Affiliate Management

Book Review: Extra Money Answer

I recently finished reading Extra Money Answer: How to Create, Promote, and Monetize an Affiliate Site by Shawn Collins.  I have been in the affiliate marketing world for nearly five years, but I have not always been active in the affiliate side of things and have been more active on the merchant side of it by doing affiliate management. Shawn…

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Social Media

Tips for Tweeting

If you have a Twitter account for your business, it may be difficult at times to know what to tweet. Many business Twitter account users often make the mistake of going straight for the sell and could stand to learn a few tips for tweeting. Although it may be effective in spreading your online presence, it can often be one…

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