Relaunching Chris Stocker Inc

Let’s take a look at the date of the last post here, May 3, 2013.  It has been almost a year, so why bother posting again here?  Well, it’s quite simple actually.  I am going to re-focus this blog.

Over the past 3-4 years the blog has been focused on WordPress, SEO, Social Media and Affiliate Management.  Majority of the posts were focused on beginner level tools and tips for small businesses. These posts were written as a support and leads page for my digital marketing agency, CSI Marketing Solutions.

We have been rebuilding the CSI Marketing Solutions website and have been growing the business over the last year.  My time has been spent on growing the company and have slacked on creating this support content, however, we will begin posting on the new CSI Marketing Solutions blog beginning May, 2014.

The old focus of this blog, will be the focus of the CSI Marketing Solutions blog.  Over there we will be providing small businesses and startups the information, tools, and tips they need to grow their business online with SEO, PPC, social management and affiliate management.

If you would like to receive an email when we launch the new blog over there, please sign up for our email newsletter, and we will email you when the blog goes live.

Now, what will the new focus of this blog be about?

Chris Stocker Inc, will now be purely focused on my thoughts, views, and opinions on items that occur in my daily business life.  This will include news, updates and thoughts in the SEO, PPC, Social Media world, working from home, freelancing, work-life balance, small business marketing, and more.

If you have any questions about any of the topics mentioned above, please send your questions in and I will do my best to answer.



Posted in: SEO |

The Differences Between Penguin and Panda Updates

google-panda-and-google-penguinAlthough there are several ways to drive traffic to a website, SEO has been the most reliable method that currently exists for most small businesses. If your site has what searchers are looking for and it is optimized to attract Google, your site can gain quality traffic from search alone; however, there are some “bad” SEO practices that have lead to manipulation of the system, therefore, Google has created a way to place sites of poor quality at the bottom of the rankings, and keep the high quality sites in competition.

Both Panda and Penguin have recently undergone some updates, leaving many site owners contemplating about the differences between the two. Continue reading

Posted in: SEO |

Buying Links Will Hurt Your SEO

Paid Links = Bad NewsOverall, SEO can be incredibly challenging to get right. When it comes to developing an effective SEO strategy, the strategy itself should have various ways of attaining visitors. For a long period of time, paid link building has been able to offer significant returns on efforts; however, this led many sites to discover ways to exploit the power of links in order to improve their Google search results. Continue reading

Posted in: SEO |

Google Affiliate Network Shutting Down: Options for Merchants Looking for Affiliate Networks

GoogleAffiliateNetworkFor the second time, Google has announced that they are closing their affiliate network. Before you start to panic, you may feel more at ease knowing that there are other options available so that you may continue your affiliate marketing. As a merchant, you are likely now seeking a new affiliate tracking solution that involves simple policies as well as procedures. Below are a few options for affiliate networks that merchants have to choose from now that GAN (Google Affiliate Network) is no more. Continue reading

What are Enhanced AdWords Campaigns?

google_adwordsOn February 6th of this year, Google announced a significant upgrade to their AdWords platform with Enhanced Campaigns. Traditionally, AdWords campaigns are separated by device. This new change will allow Google to make it easier for small businesses to run their AdWords campaigns by adding several new features. These features include multi-device bidding and marketing, advanced reporting features and smarter ad targeting. These features make it simple for small businesses to run their AdWords campaigns because managing one campaign versus managing several. Continue reading

Posted in: PPC |

Book Review: Extra Money Answer

Extra Money AnswerI recently finished reading Extra Money Answer: How to Create, Promote, and Monetize an Affiliate Site by Shawn Collins.  I have been in the affiliate marketing world for nearly five years, but I have not always been active in the affiliate side of things and have been more active on the merchant side of it by doing affiliate management.

Shawn states that this book is not for people who are already active in the affiliate marketing world or those that are looking for a get rich quick scheme, this is not one of them.

I really enjoyed this book and recommend it to anybody who wants a step by step guide to learning how to get started in affiliate marketing.

Please read my full review on Amazon.