Purchasing a premium WordPress theme is a decision that you will probably come across one day. There are a lot of great free themes that are available through WordPress. They can even be customized by yourself just by learning how to edit CSS and learn a little coding. Editing CSS is a lot easier than creating CSS from scratch. By editing you will shortly learn how to write CSS. If you don’t want to learn CSS or PHP then purchasing a premium WordPress theme may be a great option for you.
There are a lot of different options out there when looking for premium themes. Do your research and find a theme that is similiar to what you are looking to do. Before purchasing, I would recommend to reach out to the developer of these themes to see what kind of support that they offer. If there is not a lot of support or nothing within the WordPress forums, than I would be a little hesitant in purchasing premium themes from that developer then.
A good idea is to take a look a look at the live preview of the themes that you are looking to purchase. You may want to reach out to social media outlets and look to see what others have been saying about the premium WordPress themes. If the theme developers offer free themes as well, it may be a good idea to install one of those themes first and see how well they work. If you are not experienced in SEO or html code, than reach out to an SEO consultant to see if the theme is SEO friendly. If it is not, then you may want to look for a new theme.
There are a lot of different tips in this post that can help you make the decision of which WordPress premium theme you should purchase.
Feel free to contact me with any questions that you may have.