When it comes to utilizing Facebook marketing strategies to better promote your business through the use of social media, the best place to start will be to set up a Facebook page for your business. Although it may seem easy, there are a number of small business Facebook pages that are not being used effectively. Think of your Facebook page as a home for your business on Facebook. Your customers, friends, fans and followers will easily be able to have the latest updates from your business. They can suggest ideas for your business as well as provide you with feedback about your business.
Here are a few tips for setting up a business page on Facebook:
1. Select a category and create a Page name that will represent your business.
2. Choose a logo or other image that people associate with your particular business to set as your profile picture.
3. Write a brief description about your business or product or service you provide
4. Create a memorable web address for your page that you may use on marketing material in order to promote your business’ presence on Facebook.
5. Select a Cover Photo that properly represents and showcases your brand, product or service. It will be the first photo that Facebook users will see when they visit your business page.
Tips on Using Facebook for Business
1. If your business is a location-based business (restaurant, coffee shop, repair shop, etc.), it is incredibly important that people are able to find you easily. In this case, you will want to choose the “Local Business or Place” category.
2. If your business has a physical location, be sure to take advantage of the Check-In feature that Facebook offers.
3. If your business is web-based or does not currently have a storefront, choose the “Company, Organization or Institution” category option. Consider how your customers will think of your business. Would they consider you to be non-profit? It is vital that you always keep your customers in mind.
These basic tips will help get you started on your path to more social interactions with current and potential customers on Facebook.