Affiliate Marketing Monday – Affiliate Reporting

seo reportingThis week’s Affiliate Marketing Monday is going to be fully focused on the reporting aspect of managing an affiliate program.  As discussed in a previous edition about Managing Your Affiliate Program, reporting is an essential part of properly manging any program.  I am going to discuss a few different categories that you will want to include in your report:  Traffic, Sales, Costs, Affiliate Data.  Let’s begin. Continue reading

4 Tips for Holiday Comparison Shopping Engine (CSE) Rate Increases

shopping discountEvery year during this time it is an industry given that comparison shopping engines (CSE’s) will increase their click rates.  The reasons for this are pretty obvious.  More people are going to be searching their sites during the holiday season looking for discounts and deals.  This is the best time for these sites to maximize their profits.  But don’t get all freaked out, you can still properly manage these sites and get the best out of them.  Here are a few tips to not force you to sell the farm due to the rate increases. Continue reading